Business Stuff - Marketing

So I have started reading a great business book - 


The Vibe - Gary Bertwistle Buy the book

The marketing handbook for every product,
service and industry.

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped on to the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.

In The Vibe, Gary shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.

Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses
- The Vibe is what every brand needs!

I will post more once i get more of the way through the book - Im only up to the second chapter but loving every word of it. I guess Im liking it so much because usually all the marketing books I read, seem to be overseas based - this one has great Australian business examples.