Iv been looking into SEO - Search Engine Optimization. I kept hearing it when talking to my designer and marketer so I really wanted to find out what all the fuss was about. Apparently there is a huge fuss, and now I know why!
SEO is basically how easy you and your website are to find. For me, owning my own business, I never really got into the marketing, promoting and online stuff. I have recently changed my tune though! Iv been reading up on SEO heaps and Iv found some really good info that I thought I should share.
If you have just started a website and your now wondering where all you visitors are then Iv found some basic stuff that might help you out!
There are these things called KEYWORDS - they are basically what people type into search engines to get what they are looking for ie. A person may be after MakeUp brushes, they type in Google "buy makeup brushes". You should always pick the best keywords you can to direct traffic (customers) to your site. You may need to do some research to see what key words your competitors are using. There are plenty of free services on the web that will help you do this - try searching for free keyword research tools. There is also a nifty trick that will give you a sneak peak into what exactly they have used......
Find the competitors website. When the page has loaded click on VIEW in your menu. THen click on view source - this will give you the source code of their website.
Now how to decipher the code....
You want to look at the header tags for a start. DO you see <head> at the top or in the first few lines? This is usually their business name.
The next thing to look at is the title - which may have something that looks like this:
<title>cupcakes, wedding cupcakes, bakery,cupcake supplies,buy cupcakes Sydney Australia and New Zealand</title>
it will usually appear below the header tag. You should make note of the keywords that the business is using. The less words you have in the title the better, but you should have your main keyword phrases in the title too.
Now you should look below this and see what keywords they are using in the meta tags and make a note of them.
<meta name="description" content="Hands on Cupcake baking Training Program, Buy cupcake Products, cold bake cupcakes, Individual cupcakes, cupcake flavoring , Call: 1800 cupcakes" />
<meta name="keywords" content="little miss cupcake, cupcakes, cupcake patty, cupcake baking Training Program, Find stockist, cupcake Products, Professional Bakers" />A good guide is to repeat your main keywords or keyword phrases a few times in your description, making sure it still makes sense!Also have a close look at the competitors website - do they have bold words or underlined words? Can you see an ongoing pattern?I have found some other great articles on SEO and related info:
Everything you need to know about Keyword Density
Search Engine Optimization made easy for beginners
Website SEO Secrets to boost your ranking
Have a read and feel free to correct or comment
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