The Importance of The Client Consultation!

It's wonderful to lash new clients and it's wonderful to put lashes on regular clients for the first time.... But, we need to make sure we are taking the time and effort to go through a great client consult first.

Always ensure you are asking your clients what they expect from the treatment so that you can discuss their expectations before you put lashes on them. If they are after kim kardashian look and they have minimal natural lashes, it might be wise to discuss this with them first, so that they are not disappointed with the results.

A good time to really get to know what your clients lifestyle is like, is when you are chatting with them in the consultation. They might offer information such as sports they play, how often they go to the beach, what they do in their spare time, if they wear glasses etc. This is your chance to educate your clients on lash care and what to expect from their lashes if they are an outgoing person who is very active.

Again it all comes back to education and keeping your clients informed. Most clients will want to do the right things to look after their lashes, as they want them to last as long as possible. On the other hand some clients may disregard the instructions given and during your consultation you have the opportunity to take down notes to refer back to when troubleshooting. A regular beach goer may loose lashes faster due to application of sunscreen, if she told you about this in your consultation then you have the notes to remind her that her lashes may not last the normal length of time due to this.

Remember, when trouble shooting go through the list from top to bottom, both things you and the client could have done incorrectly or forgotten to do.

• Remove all traces of make up with a non oily make up remover 
• Cleanse and prep lashes
• Make sure you shake your glue for at least 1 minute
• Ensure the client does not get lashes wet for at least 24 hours
• Make sure your clients use oil free make up removers
• If a client often goes to the beach or wears oily products on her face, advise her to wash thoroughly  and educate her and the time frames she should expect out of her lashes. 

Hypnotic Lashes Expanding into Hair Extensions!

We have finally expanded after many of our clients have requested hair extensions over and over again!


Hypnotic will now be divided into two sections 
Hypnotic Lashes
Hypnotic Hair Extensions


All still located on the one convenient website so you can shop for all your lash and hair extensions needs!


We welcome Hayley as our head of hair (excuse the pun!), with over 15 years in the industry she really is a wealth of knowledge on all things hair extensions! 
We will also be offering training across the nation with two main locations based on the Gold Coast and in Newcastle. 


We look forward to a great prosperous year with all our loyal clients and welcome all those new ones that we are meeting everyday!


Keep an eye out for our training specials coming soon!


Love 
Hypnotic Team
xxx

Some handy Links to Equipment regulations

NSW Health has provided a handy resource for cleaning of tools and equipment.
NSW HEALTH

QLD has a great article on cleaning and disinfecting
QLD Health

SA has a combined beauty and hairdressing article
SA Health

WA has a link on this page - Advice for the beauty therapy industry
WA Health

Equipment Needed to Train in Lashes

Hi Everyone!!! I just thought I would post some links that are useful when buying the equipment you will need when doing lashes.... You will also need your training and your kit but this equipment is your basic set up. Click on the words in black to be taken to the sellers sites. 

Mag Lamps

Stools

Aluminum Portable Beauty Bed

Trolley

These items have all been brought and used by many of our staff as well as students and are very reasonably priced. Apart from the trolley they are al pretty much required for the lash application and wil make your life much easier by having the correct tools. 


If you find any other useful tools or equipment please feel free to add the links in the comments - we always love items that help us work well and more efficiently! 

Social Media Takes over the world!

It’s official. Social media has taken ecommerce by storm. So if you’re one of the stragglers who isn’t on the bandwagon, it’s time to get on board. As your customers spend more and more time on social sites, it’s imperative for your brand to become part of the conversation.

Even if you already have a social presence, you’re probably wondering how to make more money out of it. In addition to selling your products on Facebook etc one of the easiest ways to drive more revenue is to share your discounts socially. According to an eMarketer survey, the number one reason people follow brands is to receive notifications on discounts and promotions.

BUT HOW YOU ASK>>>>>>>>

Today we’re going to blend two emerging trends in ecommerce: price-conscious consumers looking for discounts and social media, which is becoming more and more popular throughout your entire customer base. So let’s dive in!

First, you’ll want to incorporate your promotions into your social media communications. Quite simply, just tell people on Twitter and Facebook that you’re running a promotion – letting people know is half the battle. You’ll want to layer these messages with other communications so you don’t seem too spammy, but this is a great start.

Next, get into user forums. Now this is a little more time intensive, but the returns are much greater. If you’re offering a promotion on a particular product, perform a Google search on that product to find related user forums. If there’s a question being asked, you can easily jump onto that thread and provide an answer. You can also provide a direct link to your website and feed the coupon code. This is a great way to move the needle and get new people in via acquisition.

Thirdly, integrate your promotion into a blog post. For example, if you’re offering a promotion on a product, write a blog post about the benefits of that product, new developments, etc. By providing the benefit of the product to your customers, they’ll be more educated and more likely to buy.

Next, make deals with influencers. This is most appropriate for channels like Twitter. The goal here is to make a relationship with someone with industry expertise or a large following. Once you’re comfortable, you can provide that promotion to the influencer, and once they “retweet” it, you’ll have exposure to an entirely new customer base and get traffic moving to your site.

And last but not least, always create a sense of urgency and exclusivity. This is the truth for any communication avenue you’re using through social media. Letting customers know that they’re getting something special for following you online is huge, especially when it comes to discounts. On the same token, you’ll also want to create a sense of urgency, whether it’s through a countdown or calling out there are only a few hours left. This will get people to act faster and help them purchase when you want them to.

Hopefully this was helpful in integrating your promotions with social media. If you have any questions, we’re happy to help.

From Hypnotic Lashes to you, happy selling!

Eyelash Extension Trainers Wanted!!!

Hypnotic Lashes is on the hunt for trainers in Western Australia and Victoria.
We are after great personalities as well as great lashers that feel they have what it takes to better our industry with great, make that exceptional, training!!

If you are an experienced lasher and you want to take the next step in your lash career email us at info@hypnoticlashes.com for more information.

We offer great incentives and support for all our trainers when you become one of the Hypnotic Lashes Family members!

Eyelash Extension Training Brisbane

For all of you Bribanites we have eyelash extension training for you located in Burleigh Waters. drop in or give us a call on 0450LASHES (0450527437). Our training is one of the best in Australia without paying thousands. We offer ongoing support 24/7 and are always sending out newsletters with loads of hints, tips and tricks!

Check out our looking for eyelash extension training post to get a list of questions to ask training providers - this way you get the answers you need before you spend your hard earned money and realize you didn't get what you paid for!