SQUIZ CARDS - The best kept secret in business cards is here...

Ok I have to rave about these cute, effective and wonderful business cards!! They have saved my butt soo many times when Iv been out and about and havnt had any regular size business cards on hand. 

Squiz Cards are one of the most powerful and handiest marketing tools and serve as a little container for big ideas. 

A convenient way to carry a handful of cards with you all the time, that won't wear or get bent edges in your pocket, wallet or purse! 

Professionals in any field can always keep SquizCards on them because they come with a handy keyring dispenser. You never know when you’ll meet a potential client, partner or like-minded person. 

Squiz Cards are also waterproof, so if someone puts them through the wash or is out on a job site - they still remain perfect. 

 You won't get all the same text on them as a traditional business card, but you will get enough details to let people know how to find you or your business.

You'll never be caught without them!

They have over 45 pre made templates or you can upload your own.


Pricing starts from $19.95 or 50 cards. 
Sizing 53mm x 28mm waterproof round corners


Do yourself a favour and check out their site : Squiz Cards.com

What do I need to do to care for my eyelash extensions?

So there are a few rules that you need to follow when getting any eyelash extensions. These are not to make your eyelashes a chore but they will make them last longer and look beautiful... and in the long run save you cash!!

- After you shower don’t wet your eyelashes for 24 hours after your procedure. This will give the glue an appropriate amount of time to cure. This means you should also avoid steam rooms / saunas and swimming during that period.

- Do not use waterproof mascara on your eyelashes. A water soluble mascara or one designed specifically for eyelash extensions is fine to use, although you’ll probably find that you no longer require mascara. Check out the website for products that are safe to use -www.hypnoticlashes.com

- Use cotton swabs to remove makeup by working gently around the eyelashes.

- Do not use cleansers, makeup removers or moisturisers that contain oil or solvents on your eyes, as these will compromise the bonding agent used to adhere your eyelashes.

- Do not rub your eyes, instead you should get used to patting your eyes gently which is in fact much better for the eyelashes and the sensitive skin around the eyes.

- Be careful not to get your eyelashes caught on clothes when you’re dressing and undressing or towels when you’ve showered - I know this sounds silly but it does happen!

- Never pull your eyelash extension off as it will pull out your natural eyelash. If you want them removed contact Hypnotic Lashes.

- Do not perm or tint your eyelash extensions.

- Do not use eyelash curlers on your eyelashes.

- Book your next eyelash refill at Hypnotic Lashes every 2 weeks - a maximum of 4 week intervals in order to maintain your optimum eyelash effect.

Some Quick Marketing Tips

Starting your own small business may seem hard and daunting at first, but never give up!!

Taking tips and tricks from others who have tried and tested methods of doing business will always help you along in some way or another.

Some good starting points for marketing follow, please feel free to add or comment on this post the more the merrier!

1. Have a visible storefront location with good foot traffic (online or offline) - people need to know who and where you are - dont make them come looking for you because chances are they wont bother if they have to put in too much effort.
   

2. Know who your customers are or who you want to be your customers - how can you market to them if you dont know the answer to this point!
   

3. Develop a customer referral or appreciation program - I always find it a good thing to give away samples or include samples in orders, just to give clients a taste of your other products.
   

4. Sponsor local community events - more specifically for beauty, try and sponsor bikini competitions, have open nights at your salon to get customers in to try new products
   

5. Send out regular press releases about products/services or local involvement - if you collect peoples email addresses and have asked permission to use them, then do it - send monthly email updates with news and new products
   

6. Join a professional organization or networking group - join as many groups that will promote each other as possible - remember what goes around comes around. If you like another business or company give them a shout out, it may result in a great business relationship!
   

7. Develop a web site (or if that is your storefront, join link/banner exchanges) - everyone has the net these days, you would be mad not to get some sort of exposure happening even if its a simple facebook page!
   

8. Keep your web site fresh with new and rich content and/or functionality - if it doesnt interest the customer on the front page chances are they wont delve much further.
   

9. Advertise where your customers are watching, not where you watch - I believe any advertisement is good advertisement - if you get asked to do a free gig of some sort ask the organiser if you can give out brochures or flyers. Again its give and take
   

10. Do not be afraid to try something new - you will be remembered if you are different and creative - make a lasting impression.

    
    

How to choose the correct lash for your client's eye shape and lash thickness

Important to remember - the length and hair strength of the client's  natural lashes should be considered before choosing the weight and  length of their lash extensions. It is recommended that lashes are  only extended to 3mm past the end of the length of the natural lash  - this is because a longer lash could weigh down the natural lash and  cause it to prematurely fall out. Almond Eyes - Most of the iris is visible when the clients eyes are  open normally. Short lashes should be applied inner eye, medium  lashes middle of eye, longer lashes towards outer edge of eye. You  can use all the curls on almond eyes but if your client has straight  lashes try to give them a nice curl. Deep Set Eyes - The brow bone protrudes significantly. I always use  lashes that are longer than normal to account for the distance of  depth. J and C curl work best on these eyes. Round/Protruding Eyes - short lashes should be used with some  longer onces on outer edge of eye. You can use lashes of any  curls: J,B,C,D from 5mm~15mm, thickness and length of eyelash  would be depending on client's natural eyelash shape and thickness. Fine natural Lashes - apply equally fine lash extensions to avoid  over-weighing the natural lash. I would say that 0.15 mm thickness  of any curl is the most popular for natural looking lashes. Strong Lashes - this lash type will support any weight of lash  - fine (0.15mm thickness), thick (0.20mm thickness) and extra  thick (0.25mm thickness). Shape of ELE would vary depending  on client's shape of natural lashes. Length of lashes can be from  5mm~15mm. Naturally very curled - a shorter ELE should be used to provide the  maximum bonding area or D-curl lash would be the perfect solution  for this type of lash, but keep in mind you should only use D curl if  you are experienced as the bonding is quite tricky. Lash Flicks - 10-30 lashes are placed intermittently along the lash  line, concentrating lashes at the outer corner and in some cases  using longer lashes at at the outer corner to give a flick effect. Colour eyelashes are in fashion to use in outer corner to give a flick  and different colour glamorous effect. I apply ELE to the outer third  of the eye when using colours to highlight. If you client wants all  coloured then get creative and go the entire lash line. Lashes for the older client - Apply lashes that are not too long  5mm~10mm and always use a fine lash (0.10mm, or mix 0.10mm  with 0.15mm). Do not overload the lashes - it is sometimes better  to just apply half a set. Using C curls will really help to open up the  eyes - if the client has heavy lidded eyes you can also use longer  lashes to make sure that the tip of the ELE reaches above the  heaviest  fold of skin - this helps to create a bright eyed look. Fine lashes give the effect of a natural look, as they are lightweight  they tend to be the choice of clients who want to keep the lashes  on a long-term basis. Use 0.15mm or mix 0.15mm with 0.20mm  thickness. Thick lashes give the effect of mascara. Use 0.20mm lash extensions  thickness. Extra thick lashes can be used on clients who have strong natural  lashes. Generally, extra thick lashes are used for special occasions  when they look really stunning even on photo shoot! Use 0.25mm  lash extensions thickness.

Oooooo New Blog!!!

So I decided to start a new blog that is totally dedicated to lashes & makeup! I will try not too plug the business side of my life too much, but if I do please note this IS a Hypnotic Lashes blog!!

At the moment we are looking for the face of Hypnotic Lashes - lots of interest from our social media outlets - cant wait to see who gets the gig! And yes of course I will post about it - the face will be plastered everywhere!!

Entries close 16th October 2010!